|DESCRIPTION||A sulfate-free and silicone-free volumizing shampoo for fine, colour-treated hair, that weightlessly lifts hair from the root for weightless, airy volume, while delivering vibrant hair colour protection|
|BENEFITS||Pure Volume shampoo adds volume to fine hair, while protecting colour-treated hair.|
|SUGGESTED USE||Use a quarter-sized amount of product. Apply to wet hair, lather, rinse and repeat if necessary.|
|"FROM THE MANUFACTURER"||
Everyone wants that full-bodied, voluminous look they leave the salon with, but find that product build-up and environmental factors cause their hair to look flat, dull and lifeless. That’s why it’s important to use haircare products that add airy volume, root lift, and flexible movement without weighing hair down.
Pureology Pure Volume Shampoo is the perfect lightweight, volumizing shampoo to start off your style with a bang. This shampoo includes technology that lifts each hair, giving a weightless and volumized finish without any added texture.
Pure Volume Shampoo features Pureology's ZeroSulfate formula that gently cleanses fine hair without stripping color, and AntiFade Complex that protects colour vibrancy. Pure Volume Shampoo also includes a signature aromatherapy blend of Bergamot, Citrus, and Cedarwood for a refreshing fragrance.
|Product Type||Daily, volumizing shampoo. Sulfate, silicone and paraben-free. 100% Vegan.|
|Hair Type||For fine, colour-treated hair|
|Hair Concern||Fine, limp hair needing volume, root lift, and weightlessness. Extending and protecting hair colour.|
|Benefits||Provides light, airy, volume, lifts hair from root, and provides superior colour protection.|
|Key Ingredients||Aloe Water and Soy Protein strengthen hair, absorb oil and enhance volume with colour protection.|